Erica Morrison joined Merlin Custom Home Builders in 2004. Starting as the receptionist, she learned the company from the ground up, gathering information about the inner workings and history of Merlin from Jordan Jones, Steve’s [Founder and CEO] son. Young and eager, she learned all she could and quickly realized that the company’s core values—be honest, do it right, and ride for the brand—aligned with her own personal values. Those values, coupled with the family atmosphere at Merlin, motivated Erica to learn all aspects of the custom home construction business and climb the corporate ladder.
After a few years on the job, she mastered the ins and outs of how Merlin operates and advanced her knowledge of the construction industry. She then began to work on developing her leadership skills and was rewarded with a promotion to Project Manager. In that role, she managed 10 ground-ups and more than 10 remodels, organizing the project budget, contracting subcontractors, maintaining cost control and overseeing project scheduling.
Erica’s drive and ability did not go unnoticed. Steve Jones and his brother, Bart [then CFO] recognized her drive and leadership skills—and the way she upheld the values of the company and took them to heart—and, unbeknownst to her, were considering her as a possible business partner.
The partnership was realized in July of 2019 when Erica became a full partner in the company and took on the responsibilities of Chief Operating Officer.
As Chief Operating Officer, Erica manages the daily administrative and operational activities of the company to ensure the efficiency and effectiveness of operations and compliance with legal and other standards. She is also responsible for carrying out Merlin’s commitment to providing a positive building experience for our homeowners by communicating with clients throughout the luxury home building process; informing them of progress, answering questions, and relaying their requests to the team.
Erica is honored to be a part of an amazing team and to be entrusted to continue the legacy that Steve Jones began in 1989. Steve and Bart’s mentoring and trust in her is what allows her to keep pushing boundaries and instilling these values into others.
Erica moved to Las Vegas in 2002 from her hometown of Kingman, Arizona, to go to school. The move to the “City of Lights” allowed her to be close to her brother, sister-in-law and two cousins who lived in the area. It also evoked memories from her childhood when her family traveled to Las Vegas several times a year to shop and take in the city. Between those trips, her subsequent 20-year residence in Las Vegas, and hearing Bart and Steve Jones’ stories of how Vegas grew up, Erica feels right at home here.
Erica and her husband, Chad, are the proud parents of a son, Gavin.
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